Customer Satisfaction Review: What Are Your Customers Saying About You?
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Customer Satisfaction Review: What Are Your Customers Saying About You?

Your customers play a vital role in the success of your business overall. In fact, your customers are the reason that you are in business in the first placeÂ…without them; your business simply would not exist. Keep in mind that one dissatisfied customer could ultimately hurt your business significantly. Conversely, one satisfied customer could help your business achieve success. ItÂ’s a fact that word-of-mouth is a powerful advertising mechanism and is the fastest way to spread news, whether good or bad. And truthfully, bad news usually spreads more rapidly than good news. Undoubtedly, your customers will remain loyal to you if they are satisfied with the products and service you provide.

Customer feedback basically reveals the effectiveness of your business no matter what industry you are in. Your customers play a vital role in the success of your business overall. In fact, your customers are the reason that you are in business in the first place…without them; your business simply would not exist.  Keep in mind that one dissatisfied customer could ultimately hurt your business significantly. Conversely, one satisfied customer could help your business achieve success. It’s a fact that word-of-mouth is a powerful advertising mechanism and is the fastest way to spread news, whether good or bad.  And truthfully, bad news usually spreads more rapidly than good news. Undoubtedly, your customers will remain loyal to you if they are satisfied with the products and service you provide.  Equally so…dissatisfied customers will seek products and service from your competitors if you fail to meet their needs.  However, you can prevent the latter from occurring by taking precautionary measures.  Are you presently meeting the needs of your customers? You should make a genuine commitment to satisfy your customers. Find out what your customers think of you by following these effective guidelines.  Don’t delay…do it today!

Communication Modes

The only way to find out what your customers are really saying about you is to communicate with them.  There are various ways in which to effectively communicate with your customers.  Today, modern technology makes it easy, quick, and convenient to connect with your customers.  Or you could communicate with your customers in face-to-face interaction style as they come into your establishment.  Be sure to take notes of your findings in all cases, as you will need to refer back to them at some point.  Also, you should offer affordable incentives like cash drawings and prizes to motivate your customers to reveal their experiences and opinion of your business. 

Use survey forms – a very popular communication mode is to place preprinted “tell us what you think” survey forms on the premises for your customers to complete and leave for your review.

Ask your customers- take time to talk with your customers. It will do you good to frequently ask your customers if they feel they are receiving the products and service they expect from you at some point while they are at your location. Be sure to ask them...how can you make things better?

Call your customers- Although most businesses don’t bother to call their customers as in the past, this is still an effective way to communicate and to get genuine feedback from your regular customers who loyally patronize your business.  Keep their contact information on file. You will also receive calls and letters from your customers with complaints and praise about your business from time to time and is considered critical feedback as well.

Survey via the internet- this is by far the most popular way to communicate with your customer. Have your customers complete a simple survey online by going to your company website. 

Use customer transaction receipt- list the company website and a toll-free number (if affordable) on the receipt for your customers to contact you and give their opinion of your business.

Review results

Reserve time to gather and carefully review data pertaining to customer satisfaction concerning your business to find out what your customers really think of you.   Your objective should be to improve your customers’ satisfaction based upon your findings. What areas are in need of improvement? How do you plan to remedy any flaws in your business?  How can you keep your existing customers content? How will you attract new customers? You will need to take appropriate steps to correct any imperfections in your business that could cause your business to decline.  Whether it’s replacing your staff, becoming more accessible to your customers, lowering your prices, changing your products, sanitizing the facility, and so on…  Bottom line; you should employ effective strategy that will strengthen your customer base. 

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Comments (14)

+1ed since I am out of votes for today. Hope you have a great weekend! : )

Most business owners do not want to hear anything but positive reviews. And many customers seem to shower business owners with compliments to their face but the truth comes out behind their backs. If a business wants to improve the business owner must find value in negative comments, people will be more honest if they can write these down and their name kept anonymous - too many people otherwise try to brownnose to the owner thinking they will get discounts and deals otherwise.

Well researched and composed review.

It is true that customers are the mainstay of your business.Thanks.

Well done and presented with truth and meaningfulness.

Ranked #5 in Customer Service

An interesting and useful marketing review. Voted.

voted, social networking sites are now being increasingly used to rope customer feedback.

Very well written as it is very much true. There are still companies however which take customer satisfaction for granted and put more emphasis on cash collection.

Emphasizing communication with employees is so important. Well written!

Important advice, thanks.

Wow, this is really fine crafted.

Good analysis.

The customer pays the bills. Even when they are hard to get along with.

Great review and well written. VOTED.

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